Philadelphia-based journalist with a love for solutions journalism, innovative news product, and audience engagement.
Currently: Audience Product Manager at Technical.ly, freelancer writer.
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Product and audience engagement
Impact Tracking for newsrooms
In 2024, I implemented the first impact tracking and analysis process for Technical.ly. Built off of the Impact Architechs framework, we use manual and automated processes to track.
Product-thinking for engagement
I use proudct-thinking to inform audience engagement strategies to grow audiences, from newsletters to donations.
Source Auditing for newsrooms
I helped build two source auditing tools with Gannett’s Content Innovation team, funded by the Google News Initative. These tools aimed to diversify storytelling and build trust between communities and their newsrooms.
McKenzie Morgan 